CREATIVITY

Le shortlist ufficiali gli ADCI Awards


03.10.2014

Quest’anno i lavori iscritti all’edizione 2014 degli Adci Awards sono stati 660. Domani sera l’annuncio dei vincitori. Il Galà di premiazione degli Adci Awards  si svolgerà sabato sera (su invito) alle 20.30 presso la Sala Grande del Teatro Franco Parenti di Milano. La serata sarà condotta da Ylenia (Radio 105) e Cristiano Seganfreddo.

SHORTLIST ADCI AWARD 2014
STAMPA
WATERWORLD – YOUNG & RUBICAM GROUP ITALIA – ARENA ITALIA
ADDIO FAGIANO – DLVBBDO – BAYER
INSTANT RELAX – DLVBBDO – STAR
DON’T DRINK AND DRIVE – DLVBBDO – STAR
ROBOT – BCUBE – AREXONS
BREATH – YOUND & RUBICAM GROUP – CLOETTA ITALIA
GROW UP – DLVBBDO – CAM
BETTER PERSON – PUBLICIS ITALIA – SIGMA TAU

OUTDOOR TABELLARE
APRI NUOVE STRADE AL FUTURO – DLVBBDO – WALL STREET INSTITUTE
TOAST ART – BCUBE – EMMI
THE WALL OF OPPORTUNITIES – PUBLICIS ITALIA – HEINEKEN ITALIA
THE BILLBOARD TRAP – PUBLICIS ITALIA – TAVOLA
CYCLOCRACY – MASTER IED IN ART DIRECTION E COPYWRITING – COMUNE DI MILANO,
ASSESSORATO AI TRASPORTI
NEWS ON WEB – MARIMO – RAI
CARREFOUR APRE A SANREMO – ESSENSE – CARREFOUR
PIETANZE – YOUNG & RUBICAM ROMA – BIOSLINE
BACK TO SCHOOL – DIAFRAMMA ADV – PIAZZA ITALIA KIDS
ETERNAL DUREX – HAVAS WW MILAN – RECKITT BENCKISER

OUTDOOR: OUT OF HOME  
TRACE YOUR ROAD – SAATCHI & SAATCHI – LEXUS
#BALCONY EXPRESS UN TERRAZZO A DOMICILIO – M&CSAATCHI – LEROY MERLIN
PROTECT YOUR #L1F3 – M&C SAATCHI – GENERTEL/EUROPE ASSISTANCE
YOVIS VIAGGIO – PUBLICIS MODEM – SIGMA TAU
THE SUB LIVING ROOM – PUBLICIS ITALIA – HEINEKEN ITALIA
THE EXPERIMENT – PUBLICS ITALIA – HEINEKEN INTERNATIONAL
THE WALL OF OPPORTUNITIES – PUBLICIS ITALIA – HEINEKEN ITALIA

TV E CINEMA
PER IL GUSTO DI – OGILVY & MATHER ADVERTISING – MONDELEZ ITALIA SERVICES SRL
THE CURIOUS MAN – SAATCHI & SAATCHI ITALIA – TOYOTA
INFINITI MODI – LEO BURNETT – INFINITY/MEDIASET GROUP
SOTTOMARINO – JWT ITALIA – SARA ASSICURAZIONI
RAPIMENTO – JWT ITALIA – SARA ASSICURAZIONI
NAMES – PROVIDENCE ITALY SRL – FERRERO
DON’T DRINK AND DRIVE – DLVBBDO – STAR
FIAT 500 CULT – LEO BURNETT TORINO – FIAT GROUP
SAMMONTANA LA MIA ESTATE ITALIANA – AUGE HEADQUARTER – SAMMONTANA
ARE YOU DODGE? – LEO BURNETT – CHRYSLER GROUP
INCREDIBILE MA VERO – LEO BURNETT – UNIPOL SAI ASSICURAZIONI
IKEA LIVING WITH CHILDREN – AUGE HEADQUARTER – IKEA

ALTRI SCHERMI  
NON ESAGERARE – BCUBE – MINI
THE CITY IS WHAT WE MAKE OF IT – DUDE – DIADORA
L’OFFERTA – LOWE PIRELLA – INPS
TRACE YOUR ROAD – SAATCHI & SAATCHI – LEXUS
ROCKER VS DJ – DLVBBDO – EDITRICE QUADRATUM
IKEA GROWING UP – AUGE HEADQUARTER – IKEA
KA MAKE IT EASY – WUNDERMAN (COME PARTE DI BLUEHIVE – OGILVY, WUNDERMAN,
MINDSHARE) – FORD ITALIA

RADIO
ADDIO – YOUNG & RUBICAM GROUP ROMA – BIOSLINE
SHOUTS (STORIA) – DLVBBDO – STAEDTLER
SHOUTS (GEOGRAFIA) – DLVBBDO – STAEDTLER
TRUMAN SHOW – M&CSAATCHI – LEROY MERLIN
RADIO NOT NORMAL – BCUBE – MINI
ANIMALS – JWT ITALIA – BAYER ITALIA
THE CUT PRICE RADIO CAMPAIGN – YOUNG & RUBICAM GROUP ITALIA – BAVARIA
(SOGGETTI: SUPERMARKET, CANE, ONOMATOPEICO)
TEST D’INGLESE – DLVBBDO – WALL STREET ENGLISH

BRAND IDENTITY  
IMMAGINE COORDINATA DI GIUSEPPE GIUSSANI – 45 GRADI – GIUSEPPE GIUSSANI
WSE – DLVBBDO – WALL STREET ENGLISH

PACKAGING
SAPONI APOTHECARY – THE SIXTH – APOTHECARY

BTL E GRAFICA EDITORIALE  
POSTE E CALENDARIO – MCCANN – GRUPPO POSTE ITALIANE
MENU ZOE – THE F TEAM – CAPOMONDO SAS
PIRELLI 2013 ANNUAL REPORT – CACAO DESIGN – PIRELLI
ALECOM BROCHURE – CACAO DESIGN – ALECOM
MENU CAPOCACCIA – THE F TEAM – CAPOMONDO SAS
GOODBYE PELLICOLA – MARIMO – STUDIO UNIVERSAL

TIPOGRAFIA
DESIGN COMMANDMENTS – H-57 SRL – H-57
COMPLESSO DEL PRIMO MAGGIO – H-57 SRL – SONY MUSIC ENTERTAINMENT ITALY

 

RETAIL E ENVIRONMENTAL DESIGN  
OPENING – MARIMO – BARILLA
PROTECT YOUR #L1F3 – M&CSAATCHI – GENERTEL/EUROPE ASSISTANCE
SAMSUNG SMART BIKE – LEO BURNETT – SAMSUNG ITALIA
THE WALL OF OPPORTUNITIES – PUBLICIS ITALIA – HEINEKEN ITALIA

PROMO E ACTIVATION: CLASSIC MEDIA
SFIDA IN DIALETTO – OGILVY & MATHER ADVERTISING – GALBANI

PROMO E ACTIVATION: DIGITAL MEDIA
FATTELA PERDONARE – SAATCHI & SAATCHI – TOYOTA
SAMSUNG MAESTROS ACADEMY – LEO BURNETT – SAMSUNG ITALIA
A BUDGET LIFE – PUBLICIS ITALIA – RENAULT ITALIA
VERO COME TE – PROVIDENCE ITALIA SRL – FERRERO
1930.SH THE FIRST SPEAKEASY WEBSITE – ALKEMY DIGITAL ENABLER – 1930 MILAN

PROMO E ACTIVATION: OTHER MEDIA
LIFEFRAMES – INTEGER ITALY – SONY MOBILE COMMUNICATION
DETAILS – JWT ITALIA – NOKIA ITALIA
PROTECT YOUR #L1F3 – M&CSAATCHI – GENERTEL/EUROPE ASSISTANCE
THE EXPERIMENT – PUBLICIS ITALIA – HEINEKEN INTERNATIONAL
DACIA SPONSOR DAY – PUBLICIS ITALIA – RENAULT ITALIA
TRACE YOUR ROAS – SAATCHI & SAATCHI – LEXUS
CLEANER FOOTBALL MACHINE – JWT ITALIA – INDESIT COMPANY
#BALCONY EXPRESS UN TERRAZZO A DOMICILIO – M&CSAATCHI – LEROY MERLIN
THE GREAT ESCAPE – PUBLICIS MODEM – SIGMA TAU

DIGITAL INTEGRATED CAMPAIGN   
LIFEFRAMES – INTEGER ITALY – SONY MOBILE COMMUNICATION
#WEHAVEADREAM – DLVBBDO – TELECOM ITALIA GROUP
FULMINA I TUOI LIMITI – DLVBBDO – PEPSICO
SAMSUNG MAESTROS ACADEMY – LEO BURNETT – SAMSUNG ITALIA
SOS PMS – PUBLICIS ITALIA – SANOFI

DISPLAY ADVERTISING, BANNER, CAMPAGNE WEB   
SPENDERE MENO – SAATCHI & SAATCHI – ENEL COMMERCIALE
SAI KE BON – DLVBBDO – STAR
WEDEFENDER – WUNDERMAN ITALY – LAND ROVER ITALIA
THE FIRST – YOUNG & RUBICAM GROUP ITALIA – SAMSUNG ITALIA

 
SITI WEB   
SITO ISTITUZIONALE VAN GOGH – AGENZIA VAN GOGH – VAN GOGH
CLEAN IT UP – SAATCHI & SAATCHI – REGINA
SAMSUNG MAESTROS ACADEMY – LEO BURNETT – SAMSUNG ITALIA

INTERFACE DESIGN
SEE NOTHING VOLUME 3 – JEKILL & HYDE
LAEFFE APP – DGTMEDIA – EFFETV

APPS, GAME E MOBILE   
GALBANI IN CUCINA GUIDI TU – OGILVY ONE – GALBANI
TRACE YOUR ROAD – SAATCHI & SAATCHI – LEXUS
PAMPERS APP – DGTMEDIA – FATER SPA
EXTRAESPACE – PUBLICIS ITALIA – RENAULT ITALIA

SOCIAL MEDIA   
#LOVEJU THE WORLD’S FIRST EVER SOCIAL MEDIA CHOREOGRAPHY – WE ARE SOCIAL –
JUVENTUS FOOTBALL CLUB
CI PENSA ROCCO – M&CSAATCHI – CIELO
FAIRY FOOD TOUR – SAATCHI & SAATCHI – P&G
REEBOK FIT CLUB – WE ARE SOCIAL – REEBOK

VIRAL   
ETERNAL BED – HAVAS WW MILAN – RECKITT BENCKISER ITALIA
THE GREAT ESCAPE – PUBLICIS MODEM – SIGMA TAU
BLOOPERS – PROVIDENCE ITALY SRL – FERRERO
SHORTLIST ADCI AWARD 2014

SOCIALE: CLASSIC MEDIA   
VIVERE – ASSOCIAZIONE LUCA COSCIONI
DEAR FUTURE MOM – SAATCHI & SAATCHI ITALIA – COOR DOWN ONLUS
CONDOM SAVE LIFE – DLVBBDO – ASA ASSOCIAZIONE SOLIDARIETÀ AIDS

SOCIALE: OTHER MEDIA   
DAMMI PIU VOCE – SAATCHI & SAATCHI ITALIA – COOR DOWN ONLUS
SMOKE INK – TBWA ITALIA – HUMANITAS CANCER CENTER
THE WRONG NUMBER – YOUNG & RUBICAM GROUP ITALIA – CAF ONLUS
DONA IL TUO PROFILO – DLVBBDO – ACTIONAID INTERNATIONAL ITALIA ONLUS
DEAR FUTURE MOM – SAATCHI & SAATCHI ITALIA – COOR DOWN ONLUS
OPERAZIONE FAME – OGILVY & MATHER ADVERTISING – ACTIONAID
SHORTLIST ADCI AWARD 2014
 
SOCIALE: DIGITAL MEDIA   
#DAMMI PIU VOCE – SAATCHI & SAATCHI ITALIA – COOR DOWN ONLUS
DONA IL TUO PROFILO – DLVBBDO – ACTIONAID INTERNATIONAL ITALIA ONLUS
DEAR FUTURE MOM – SAATCHI & SAATCHI ITALIA – COOR DOWN ONLUS
ALTPHABET – SAATCHI & SAATCHI – ALTERNATIVE EUROPEE

SOCIALE: COMUNICAZIONE INTEGRATA E PROGETTI MIXED MEDIA 
PETS 4 PET PROJECT – LEO BURNETT – WWF ITALIA
PUNTO SU DI TE – YOUNG & RUBICAM GROUP ITALIA – FONDAZIONE PUBBLICITA
PROGRESSO

STUDENTI   
VECCHIAIA – MASTER IED IN ART DIRECTION E COPYWRITING – LA REPUBBLICA
DIETA – MASTER IED IN ART DIRECTION E COPYWRITING – MONDADORI
LOVE BUS – FONDAZIONE ACCADEMIA DI COMUNICAZIONE
APISTIA – IED ISTITUTO EUROPEO DI DESIGN – MEDICI SENZA FRONTIERE
PADRE E FIGLIO – ACCADEMIA DELLE ARTI E NUOVE TECNOLOGIE – LEGA AMBIENTE
SHORTLIST ADCI AWARD 2014
FOTOGRAFIA   
ETERNAL BED – HAVAS WW MILANO – RECKITT BENCKISER
WATERWORLD – YOUNG & RUBICAM GROUP ITALIA – ARENA
CAPO NORD – BCUBE – BMW ITALIA
BREATH – YOUNG & RUBICAM ITALIA – CLOETTA ITALIA (SOGG: PESCE)
GROW UP – DLVBBDO – CAM
STING – AUGE HEADQUARTER – DERIGO VISION
LOZZA – AUGE HEADQUARTER – DERIGO VISION

ILLUSTRAZIONE
ADDIO FAGIANO – DLVBBDO – BAYER
500 WORLD TOUR – M&CSAATCHI – FIAT
MC DONALD’S FESTE DI COMPLEANNO – TBWA ITALIA – MC DONALD’S ITALIA
ADDIO MAL DI TESTA – YOUNG & RUBICAM GROUP ROMA – NATURAL BEAUTY
CONDOM SAVE LIFE – DLVBBDO – ASA ASSOCIAZIONE SOLIDARIETA AIDS
SMOKE INK – TBWA ITALIA – HUMANITAS CANCER CENTER

REGIA E ANIMAZIONE   
FREE TO BE ME – DUDE – DIADORA
THE CURIOUS MAN – SAATCHI & SAATCHI ITALIA – TOYOTA MOTOR EUROPE
LA STORIA DI UN SORRISO – ARMANDO TESTA – SAMMONTANA
EMPORIO ARMANI SWISS MADE – ARMANDO TESTA – GIORGIO ARMANI
GUERRIERI – SAATCHI & SAATCHI – ENEL
BACK TO ROCK – DLVBBDO – EDITRICE QUADRATUM
DEAR FUTURE MOM – SAATCHI & SAATCHI ITALIA – COOR DOWN ONLUS
WHY NOT – PUBLICIS ITALIA – HEINEKEN INTERNATIONAL
STORIE ZERO LIKE – ANOTHER PLACE – CEI CONFERENZA EPISCOPALE ITALIANA

COPYWRITING   
RENZI – BCUBE – ROYAL UNIBREW
CARREFOUR APRE A SANREMO – ESSENSE – CARREFOUR
LOVEVILLE – HAVAS WW MILANO – RECKITT BENCKISER ITALIA
TEMPERATURA PERFETTA – DLVBBDO – ARISTON THERMO GROUP
ROCKER VS DJ – DLVBBDO – EDITRICE QUADRATUM
THE CUT PRICE RADIO CAMPAIGN – YOUNG & RUBICAM GROUP ITALIA – BAVARIA ITALIA
LA MIA ESTATE ITALIANA – AUGE HEADQUARTER – SAMMONTANA
STORIE ZERO LIKE – ANOTHER PLACE – CEI CONFERENZA EPISCOPALE ITALIANA
INTELLIGENT DRIVE – RONCAGLIA&WLIJKANDER – MERCEDES-BENZ ITALIA

ART DIRECTION 
THE FORCE OF IMAGINATION – RANCHO OBI-ONE – H-57
LE PARTITE INDIMENTICABILI DELLA NAZIONALE – THE INTEGER GROUP/TBWA – LA
GAZZETTA DELLO SPORT
SMOKE INK – TBWA ITALIA – HUMANITAS CANCER CENTER
ROCKER VS DJ – DLVBBDO – ROLLING STONE MAGAZINE
CALEIDOSCOPIO – DLVBBDO – FREDDY

DIRECT: DIGITAL MEDIA   
LIFEFRAMES – INTEGER ITALY – SONY MOBILE COMMUNICATION
ALTPHABET – SAATCHI & SAATCHI – ALTERNATIVE EUROPEE
SAMSUNG MAESTROS ACADEMY – LEO BURNETT – SAMSUNG ITALIA
EXTRAESPACE – PUBLICIS ITALIA – RENAULT ITALIA
IL BRIEF DI NATALE – LOWE PIRELLA SRL – LOWE PIRELLA SRL
ENERGY TRACKS – JWT ROMA – ACEA
BMW 500K – BCUBE – BMW ITALIA
THE NAME DELIVERY – PROVIDENCE ITALY SRL – FERRERO SPA
LA PROMO DECIDILA TU – DIGITASLBI – NTV
SOS PMS – PUBLICIS ITALIA – SIGMA TAU

DIRECT: OTHER MEDIA   
TRACE YOUR ROAD – SAATCHI & SAATCHI – LEXUS
CLEANER FOOTBALL MACHINE – JWT ITALIA – INDESIT COMPANY
UNICREDIT CHANGING DOORS – JWT ITALIA – UNICREDIT SPA
SHORTLIST ADCI AWARD 2014
PR: CAMPAGNA
LIFEFRAMES – INTEGER SRL – SONY MOBILE COMMUNICATION
LOVEVILLE – HAVAS WW MILAN – RECKITT BENCKISER
RENZI – BCUBE – ROYAL UNIBREW
PROTECT YOUR #L1F3 – M&CSAATCHI – GENERTEL/EUROPE ASSISTANCE
#BALCONY EXPRESS UN TERRAZZO A DOMICILIO – M&CSAATCHI – LEROY MERLIN
SAMSUNG MAESTROS ACADEMY – LEO BURNETT – SAMSUNG ITALIA
THE EXPERIMENT – PUBLICIS ITALIA – HEINEKEN INTERNATIONAL
DACIA SPONSOR DAY – PUBLICIS ITALIA – RENAULT ITALIA

BRANDED CONTENT   
UN MENU CON LIETO FINE – BERLIN 1948 – MAIO SRL
GUERRIERI – SAATCHI & SAATCHI – ENEL
SAMSUNG MAESTROS ACADEMY – LEO BURNETT – SAMSUNG ITALIA
THE EXPERIMENT – PUBLICIS ITALIA – HEINEKEN INTERNATIONAL
DACIA SPONSOR DAY – PUBLICIS ITALIA – RENAULT ITALIA

INTEGRATED & TITANIUM
LOVEVILLE – HAVAS WW MILAN – RECKITT BENCKISER ITALIA SPA
#WEHAVEADREAM – DLVBBDO – TELECOM ITALIA GROUP
SAMSUNG MAESTROS ACADEMY – LEO BURNETT – SAMSUNG ITALIA
DACIA SPONSOR DAY – PUBLICIS ITALIA – RENAULT ITALIA
THE EXPERIMENT – PUBLICIS ITALIA – HEINEKEN INTERNATIONAL