Y&R, strategia tv e web per comunicare Azimut


Incarico a seguito di una gara a quattro. Pianifica Mec

Azimut Holding, una delle principali realtà italiane del risparmio gestito, ha scelto Young & Rubicam Group a seguito di una gara che ha coinvolto altre tre agenzie, per lo sviluppo di una strategia di comunicazione mirata a incrementare la notorietà del marchio. L’incarico prevede la pianificazione di una campagna televisiva e web gestita da Mec. Hanno lavorato al progetto il direttore creativo e art Marco Turconi, il direttore creativo e copy Nicola Barracchia, con la direzione creativa esecutiva di Vicky Gitto, EVP di Young & Rubicam. La regia è di Matteo Pellegrini per la casa di produzione Movie Magic.

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