Grey si conferma partner creativo globale per Pringles

11 aprile 2013

Grey Group, partner storico di Pringles da più di 16 anni, dopo un testa a testa con Leo Burnett è stata confermata l’agenzia di riferimento a livello internazionale per Pringles.

Kellog, dopo avera acquistato a giugno dell’anno scorso le patatine Pringles da Procter &Gamble per 2,7 miliardi di dollari, aveva avviato una revisione a dicembre invitando Leo Burnett, suo partner da lunga data a partecipare.

In una nota interna al personale, Heekin ha detto: “Sapevamo che le nostre possibilità di mantenere la carica spiega – Jim Heekin, Grey Group global chief executive – erano praticamente nulle. Era chiaro che era più facile per Leo Burnett, già partner di Kellog, spodestarci e accaparrarsi il business. Tuttavia, la nostra nuova squadra di New York ha sviluppato una campagna brillante e conquistato la fiducia di Kellogg”. Il giro d’affari di Pringles è di circa 1,5 miliardi di dollari l’anno.

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